Helvetica
By Serge Norguard. Filed in Cinema/Television |
To us designers, this font is known as a San-Serif font. In typography, a sans-serif or sans serif (sometimes just sans) typeface is one that does not have the small features called “serifs” at the end of strokes. The term comes from the French word sans, meaning “without”.
The Helvetica font was created by Miedinger with Eduard Hoffmann at the Haas’sche Schriftgießerei (Haas type foundry) of Münchenstein, Switzerland. Originally called Neue Haas Grotesk, the typeface’s name was changed by Haas’ German parent company Stempel in 1960 to Helvetica — derived from Confederatio Helvetica, the Latin name for Switzerland — in order to make it more marketable internationally.
Gary Hustwit directs and produced Helvetica, a documentary film that commemorates the 50 years it has been with us.
The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
As he looks and reads the screening, he hopes that this film will be featured in Malaysia. It’s a rarity to find a film about the life of a font.
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